Marketing Data Analyst

MacDonald Search Group has been asked by our internet services client to find a first-class Marketing Data Analyst to join their team in Ottawa, ON. The primary responsibility of this role will be to translate marketing and business data into actionable insights that guide strategy, optimize campaigns, and support growth initiatives.

Some of what you will do in this role includes:

• Develop and maintain marketing dashboards and performance reports to support strategic decision-making
• Analyze campaign performance and digital channel metrics to identify trends and optimization opportunities
• Evaluate marketing effectiveness using analytical techniques such as attribution models and marketing mix analysis
• Partner with cross-functional teams and leadership to present insights that influence business and marketing strategy
• Support A/B testing initiatives, website analytics, and customer journey optimization using tools such as GA4 and Google Tag Manager

You should have the following in your background to apply:

• 7+ years of experience in a data analytics or marketing analytics role
• Strong proficiency with SQL, Python, Excel, and business intelligence tools such as Power BI or Qlik
• Experience working with web analytics platforms including GA4 and Tag Manager
• Ability to translate complex data into clear, actionable insights for business stakeholders
• Bachelor’s degree in data science, statistics, computer science, business, or a related discipline

What’s in it for you:

• Competitive compensation package with strong benefits and retirement program
• Hybrid work environment with flexibility between remote and in-office collaboration
• Opportunity to work on high-impact initiatives within Canada’s digital infrastructure ecosystem
• Collaborative and innovative culture focused on data-driven decision-making
• Long-term career growth within a nationally recognized organization

If this sounds like a role where you could excel, please apply. MacDonald Search Group works with our clients to build diverse, high-performing teams reflective of the Canadian employment landscape. Our EDI policy can be found on our website. Thank you for your interest.