Brand Manager - Consumer Products

  • Location: Vancouver
  • Posting Date: May 24, 2019
  • Job Order ID: 217614.1
  • Consultant: Trevor Baker
  • Industry: Marketing
Marketing Manager - Consumer Products

Our client is responsible for building strong consumer brands that resonate with today’s consumer. In the role of Marketing Manager, you will be integral in communicating the brand positioning and messages through traditional and social channels. You will also be responsible for measuring the success of your efforts to deliver on shared objectives. In this role you will also be a part of a dynamic innovation team that is in the business of disrupting categories and growing beyond their current offerings.

Some of what you will do in this role includes:
  • Create and execute annual brand plans
  • Conduct analytics using syndicated or customer-based data to uncover trends or to refine strategies
  • Evaluates performance of social media and works with partner agency to optimize consumer engagement
  • Works with agency partners to create campaigns and monthly social media campaigns
  • Organizes and attend trade shows as required to support brand goals
  • Presents annual plans and opportunities collaboratively with sales when required
  • Contributes to ideation and evaluation of new products related to their brands
  • Owns execution of new product launches
  • Works collaboratively with sales to create retailer specific program and promotions aligned with brand voice and overall strategy
You should have the following in your background to apply:
  • Degree/certificate in Marketing or a related discipline
  • Minimum 2 years of related work experience
  • Deep knowledge of social media and connecting consumers with brands
  • Experience/Knowledge of consumer packaged good or the seafood industry an asset
  • Experience with Nielsen data and/or retailer specific data is an asset
  • Creative, detail oriented, analytical, strategic thinker
  • Excellent communication skills
  • Ability to execute and coordinate a diverse group of projects across functional areas
  • Proficient in Microsoft platform: Excel, Word, Power Point
  • Some travel both domestic and international may be required
If this sounds like a role where you could excel, please apply today!