Brand Marketing Manager

  • Location: Vancouver
  • Posting Date: May 03, 2021
  • Job Order ID: 516326
  • Consultant: Trevor Baker
  • Industry: Marketing
Brand Marketing Manager

Our Certified B Corp client is a leader in the creation of shelf stable food products with a diverse line up of better for you food products. With exceptional growth and sales performance in recent years, this team is netting strong wins. Due to a relocation of a team member, the organization is seeking a talented Brand Marketing Manager to ensure their continued success.

Some of what you will do in this role includes:
  • Create and execute annual brand plans
  • Conduct analytics using syndicated or customer-based data to uncover trends or to refine strategies
  • Evaluates performance of social media and works with partner agency to optimize consumer engagement
  • Works with agency partners to create brand campaigns and monthly social media campaigns
  • Organizes and attends trade shows as required to support brand goals
  • Presents annual plans and opportunities collaboratively with sales when required
  • Contributes to ideation and evaluation of new products related to their brands
  • Owns the development and execution of new product launches
  • Works collaboratively with sales to create retailer specific program and promotions aligned with brand voice and overall strategy
You should have the following in your background to apply:
  • Post secondary education and CPG marketing experience
  • Deep knowledge of social media and connecting consumers with brands
  • Experience with Nielsen data and/or retailer specific data is an asset
  • Creative, detail oriented, analytical, strategic thinker
  • Excellent communication skills
  • Ability to execute and coordinate a diverse group of projects across functional areas
  • Strong experience in MS Office Applications
If this sounds like a role where you could excel, please apply today!