Brand Strategist / Copywriter

  • Location: Vancouver
  • Posting Date: May 28, 2021
  • Job Order ID: 540491
  • Consultant: Trevor Baker
  • Industry: Marketing
Our agency client is a master of strategic advertising and design, with a particular expertise in Consumer Products. Due to unprecedented growth in the Canadian and International market, our client is seeking a talented Strategist and Copywriter to join their team. This role is remote based and/or in-office (Downtown) when safe to do so.

Successful outcomes in this role look like:
  • Conceptualize the emotional “why” behind brands and how to express it across all creative mediums.
  • Your specialty is written and verbal communication, but as a Strategist it’s imperative to think beyond your medium, developing a platform and brand world that is extendable across disciplines.
  • Develop the persona, set the voice & tone, and provide thoughtful copy explorations that are actionable against brand goals, reflective of the target audience, and culturally aware.
  • From naming to marketing trade assets and global ad campaigns, you’re responsible for developing copy that speaks the brand’s language and offers a fresh new perspective within the brand’s industry.
  • Whether developing the brand tone or working within a set of established guidelines, you are able to plug into the brand mindset and articulate it.
  • Impeccable attention to detail, understanding and skill as it relates to grammar and spelling are required.
  • Ability to modulate your voice to fit a variety of personas/brands is a must.
You can expect the following tasks:
  • Contribute to the research & discovery phase through market research and any additional tactics that add value
  • Develop holistic brand strategies that are unique to the market and genuine to the beliefs and vision of the brand
  • Develop presentations that clearly and effectively tell the story of client’s work, collaborate with the team on creating those presentations and present the work to clients
  • Develop and name brands and products extending from the brand strategy
  • Collaborate closely with Visual Designers on brand applications such as packaging, website, trade material, and other mediums to support the brand world
  • Work closely with Account Managers to define language while creating a systematic approach to writing copy across mediums
  • Approach every project with a clear purpose and ensure all executions meet business and brand goals
You should have most of the following in your background to apply:
  • 4 or more years developing and managing creative campaigns related to digital marketing or OOH advertising
  • Passion to build great concepts, creatives, campaigns with an elevated aesthetic outcome
  • Dedicated and strong attention to detail and a passion for storytelling, psychology, and advertising
  • Curious and engaged, you stay informed on evolving technologies, trends, and platforms to be up to date.
  • Excellent skills in planning, organizing, coordinating and prioritizing across cross-functional teams.
  • You are analytical, with a growth mindset to improve outcomes at every touch point.
  • Transparency.
  • Sharp listening skills and the ability to hear feedback and respond without taking it personally.
If this sounds like a role where you could excel, please apply today!