Copywriter and SEO Specialist

  • Location: Vancouver
  • Posting Date: January 06, 2022
  • Job Order ID: 720658
  • Consultant: Trevor Baker
  • Industry: Marketing
Copywriter and SEO Specialist

Our client is a leader in the financial services space. Due to ongoing expansion of their marketing team, MacDonald Search Group is seeking a talented Copywriter and SEO Specialist. To summarize this role, you will be drafting content for a variety of platforms including the website, social media, email marketing, and blogs. As the in-house SEO expert, you will perform page optimization across the client’s digital infrastructure to ensure search returns are relevant and to create a positive user experience, growing website traffic, lead volume and brand awareness, ultimately leading to incremental clients and revenue.

Some of what you will do in this role includes:
  • Develop optimization strategies that increase the client’s website search engine results rankings
  • Write compelling and high-quality website content, including blog posts and page descriptions to improve website search results
  • Execute tests, collect and analyze data and results, identify trends and insights in order to achieve maximum ROI
  • Manage expenses of SEO campaigns, stay on budget, estimate monthly costs and reconciling differences; tracking and reporting to VP Marketing
  • Closely collaborate with web development team to ensure SEO best practices are properly followed throughout website content
  • Create editorial and marketing content to drive SEO across platforms
  • Take responsibility for page optimization for search engine marketing
  • Perform ongoing keyword research, discovery and optimization for new SEO keywords to use throughout the company website and marketing materials
  • Research and implement search engine optimization recommendations
  • Create and execute link building strategy
  • Recommend changes as required for website architecture, content, linking and other factors to improve SEO positions for target keywords
  • Contribute to email marketing campaign and other copywriting
  • Determine measurable goals that demonstrate improvement in marketing efforts
  • Monitor daily performance metrics with SEO tools such as Google analytics to understand SEO strategy performance
  • Collaborate with others within the marketing department
You should have the following in your background to apply:
  • Post secondary education
  • A portfolio of tangible SEO and copywriting examples
  • Strong financial literacy and SEO key word knowledge
  • Ability to work in office 80%+ of the time
  • Strong knowledge of MS Office and other applications
  • Excellent English skills, both written and spoken
  • Good team player with a willingness to learn
Next steps:

If this sounds like an opportunity where you could flourish, please apply today. MacDonald Search Group works with our clients to build teams that reflects the diversity of the Canadian experience. We particularly encourage applicants from groups that are underrepresented such as women, visible minorities, Indigenous persons, LGBTQ2 persons, and persons with disabilities. Thank you for your interest in the role.