Digital Marketing Manager

  • Location: Vancouver
  • Posting Date: November 02, 2020
  • Job Order ID: 422328
  • Consultant: Trevor Baker
  • Industry: Marketing
Our Marketing Agency client is a global leader in their market of Consumer Products and Consumer Beverages. Due to growth of their business from outstanding client partnerships, they are in need of an effective Senior Digital Marketing Manager. If you want to work with a leading agency on North American collateral that excites and drives consumer behaviour, this role is for you.

Some of what you will do in this role includes:
  • You’ll build and maintain the digital presence on your brands of responsibility
  • You’ll measure and report on the performance of all digital marketing campaigns to provide insight into long term objectives
  • You’ll identify trends and insights, and optimize spend and performance based on those insights
  • Brainstorm new and creative growth and content strategies
  • Plan, execute, and measure campaigns - full life-cycle
  • Collaborate with internal and external stakeholders to implement digital and content strategy
  • Lead a Community Manager and liaise with the team across the organization
You should apply if you have most of the following:
  • Demonstrable experience leading and managing SEO/SEM, email, social media, paid media, and advertising campaigns
  • Highly creative with experience in identifying target audiences and devising digital campaigns and content strategies that engage, inform, and drive trial
  • Creative and strategic thinker
  • Experience in Consumer Packaged Goods and/or alcohol brands
  • Expertise in web and social analytics tools and ability to provide actionable insights
  • Familiar with landing page and microsite deployment - ability to convey website needs to development team
  • Experience in setting up and optimizing Google Adwords campaigns
  • The ideal candidate has an international mindset and/or experience
  • Familiarity with ad operations strategy and best practices
  • The ideal candidate has experience in brand management
  • High proficiency in MS Suite including Excel, PowerPoint, Outlook and Word
  • This position is remote to start, eventually returning to their downtown Vancouver office when safe to do so.
If this sounds like a role where you could excel, please apply today!