Digital Offer Manager

  • Location: Vancouver
  • Posting Date: July 20, 2022
  • Job Order ID: 772640
  • Consultant: Trevor Baker
  • Industry: Marketing
Consumer Digital Offer Manager

Our client is a leader in their retail category and is one of BC’s best places to work. Due to expansion of their digital marketing team, we are seeking a Consumer Offer Manager to analyze the business and work with the buying and merchandising teams to determine the best mix of price, promotion and reward to incentivize purchase behaviour. You will be responsible for implementation of digital coupon marketing systems and processes as well as developing strategies for customer acquisition, engagement, and retention.

Some of what you will do in this role includes:
  • Developing and executing personalization vision and strategy for the digital coupon platform to support all Loyalty partners.
  • Implementing a new digital coupon system and developing new processes to support the personalization vision.
  • Collaborating with cross-functional teams including merchandising, marketing, store operations, digital, IT, Analytics and other stakeholders to ensure personalized offers are embedded throughout the omni-channel shopping experience.
  • Driving 1:1 personalized offer strategy and identify new segment opportunities.
  • Working closely with the Analytics team to understand consumer segmentation, behavior, and identifying consumer insights to drive incremental revenue.
  • Leading A/B Testing strategies to identify opportunities where personalization can impact consumer experiences.
  • Developing KPI targets and working with the Analytics team to translate data insights into actions.
  • Continuously evaluating best practices, methodology and tools and seek to improve deliverables to maintain alignment with business needs.
  • Managing key program and segment/category performance metrics, identifying opportunities for improvement, and gaining buy in for expanding capabilities within existing programs.
You should have the following in your background:
  • 5+ years’ experience in offer personalization, machine learning, or recommendations systems.
  • Previous experience working in a corporate retail environment, preferably in the grocery retail business.
  • Technical understanding of the marketing technology stack, including marketing automation, email service providers and CRM tools.
  • A strong understanding of predictive modeling, category management and personalization of offers.
  • A strong analytical and quantitative skills with the ability to use data and metrics to back up assumptions and recommendations to drive actions.
  • Experience with one or more B2C digital marketing platforms (e.g. Salesforce, Adobe, Microsoft Dynamics, etc.).
  • Self-aware and empathetic and possess a high level of Emotional Intelligence (EQ)
  • An excellent project manager with strong communication skills and the ability to balance rigorous attention to details with swift execution.
  • Skilled at planning, organizing, prioritizing, and executing simultaneous projects.
  • A strong problem-solver with a record of finding feasible solutions to complex problems.
    What we offer
If this sounds like a role where you could excel, please apply today! MacDonald Search Group works with our clients to build diverse and highly effective teams, reflective of the Canadian employment landscape. All applications are considered. Thank you for your interest!