Director of ECommerce - Consumer Products
- Location: Vancouver
- Posting Date: March 23, 2021
- Job Order ID: 448787
- Consultant: Trevor Baker
- Industry: Marketing
Our Vancouver based consumer goods client is seeking an E-commerce Director to lead efforts in establishing E-commerce capability. This role would be the creative force behind the entire E-commerce solution, from soup to nuts.
Success in this role will look like:
- Creation of the entire D2C strategy and management, development and execution of the platform in collaboration with internal departments and external support
- Determining the appropriate platform for a D2C business; creating the plan, budget and KPIs for the channel; working with internal and external resources to create the platform; drive on-going platform development, enhancements and top and bottom-line KPI's
- Ensuring an optimal consumer journey and experience across the D2C channel, on Amazon and on 3rd party retailer platforms; continual optimization and management of the consumer journey across these three areas
- Create and execute on an annual e-commerce budget
- Weekly, monthly, and annual reporting to senior leadership
- Experience launching and managing a D2C business
- Experience working with Amazon and growing a consumer packaged goods business on the channel
- 4+ years experience managing e-commerce websites and digital / online marketing initiatives
- Adept at working across an organization to achieve strategic goals
- Able to develop clear and concise digital/online communication plans
- Versed in Shopify, Facebook / Instagram advertising, SEO & SEM, and email marketing tools
- Proficient in using Google Analytics to measure performance and create reports
- Demonstrated experience in budget planning & managing annual budgets
- Post secondary education related to the field of expertise