Director of ECommerce - Consumer Products

  • Location: Vancouver
  • Posting Date: March 23, 2021
  • Job Order ID: 448787
  • Consultant: Trevor Baker
  • Industry: Marketing
Director of E-Commerce Consumer Products

Our Vancouver based consumer goods client is seeking an E-commerce Director to lead efforts in establishing E-commerce capability. This role would be the creative force behind the entire E-commerce solution, from soup to nuts.

Success in this role will look like:
  • Creation of the entire D2C strategy and management, development and execution of the platform in collaboration with internal departments and external support
  • Determining the appropriate platform for a D2C business; creating the plan, budget and KPIs for the channel; working with internal and external resources to create the platform; drive on-going platform development, enhancements and top and bottom-line KPI's
  • Ensuring an optimal consumer journey and experience across the D2C channel, on Amazon and on 3rd party retailer platforms; continual optimization and management of the consumer journey across these three areas
  • Create and execute on an annual e-commerce budget
  • Weekly, monthly, and annual reporting to senior leadership
You should have the following in your background to apply:
  • Experience launching and managing a D2C business
  • Experience working with Amazon and growing a consumer packaged goods business on the channel
  • 4+ years experience managing e-commerce websites and digital / online marketing initiatives
  • Adept at working across an organization to achieve strategic goals
  • Able to develop clear and concise digital/online communication plans
  • Versed in Shopify, Facebook / Instagram advertising, SEO & SEM, and email marketing tools
  • Proficient in using Google Analytics to measure performance and create reports
  • Demonstrated experience in budget planning & managing annual budgets
  • Post secondary education related to the field of expertise
If this sounds like a role where you could excel, please apply today!