Director of Marketing - Market Intelligence SAAS

  • Location: Victoria
  • Posting Date: June 12, 2022
  • Job Order ID: 787119.1
  • Consultant: Trevor Baker
  • Industry: Marketing
Director of Marketing – Market Intelligence SAAS

Our client creates and disseminates valuable data sets to support their global medical and pharmaceutical clients. As Marketing Director, you will plan, direct, and coordinate marketing campaigns across all channels our client competes in. The Marketing Director will work with leadership to oversee promotion and advertising efforts driving sales and building brand awareness. The Director will supervise a small global team of marketing specialists in digital advertising, social media, SEO, search advertising, email marketing, and events.

You will be hired as a permanent contractor to the organization and will be able to work from anywhere you would like globally. Meetings exist in the Metaverse, Teams, Zoom etc. Perfect for the digital nomad or WFH candidate seeking a complex leadership marketing challenge for a world-changing company!

Some of what you will do in this role includes:
  • Develop and manage an overall marketing plan and budget
  • Manage and approve channel-specific campaigns and calendars across digital, email, and event marketing channels
  • Measure and report on the ROI of various marketing methods
  • Research competitors to stay current with similar products or services on the market
  • Work with both the sales and product departments to develop successful strategies and campaigns that attract new customers and keep current clients
  • Create and maintain a successful brand and image that attracts customers to the product or service
  • Develop marketing strategies for new products or services that comply with current company standards
You should have the following in your background:
  • Post-secondary education in marketing, business, or a related field
  • 5+ years of related experience in SAAS marketing
  • Experience in healthcare, pharmaceutical, data (IRI or Nielson) insights industry, marketing
  • Excellent verbal and written communication
  • Critical thinking
  • Ability to manage a small but fast-moving team
  • Leadership potential
  • Comfort with technology and interest in emerging technology including Virtual Reality
  • Ability to work on an independent contractor basis – this role is perfect for the digital nomad or digital-first work from home marketing leader
Compensation for the role is paid in the currency of nationality or in Crypto. If this sounds like a role where you could excel, please apply today! MacDonald Search Group works with our clients to build diverse, highly functioning teams reflective of the North American employment landscape. Please apply today!