Director of Sales
- Location: Calgary
- Posting Date: December 01, 2025
- Job Order ID: 1044166
- Consultant: Michael van Olm
- Industry: B2B Sales
Director of Sales
Are you a strategic sales leader who thrives in a growth-driven environment? We are seeking a Director of Sales to lead a national sales team and drive market expansion for a company that designs and delivers innovative outdoor spaces that bring communities together. This role is a key member of the strategic leadership team and is responsible for developing a high-performance sales culture, executing modern sales strategies, and delivering sustainable revenue growth.
What You’ll Do
- Design and execute data-driven sales strategies to exceed annual revenue goals and expand market share
- Lead, coach, and grow a high-performing national sales team to achieve consistent success
- Structure and optimize compensation programs, workflows, and sales processes to increase productivity and sales velocity
- Build long-term partnerships with customers and distribution partners
- Oversee forecasting for revenue, sales volume, and profitability across product lines
- Drive full adoption and optimization of the CRM platform to ensure pipeline visibility and enhance lifecycle management
- Implement standardized methodologies for lead qualification, opportunity tracking, and account management
- Utilize market analytics and CRM insights to identify trends, improve win rates, and guide strategic planning
- Manage revenue and expense budgets aligned with business objectives
- Collaborate closely with marketing, operations, and product teams on shared initiatives
- Champion a culture of accountability, excellence, and customer-centricity
- A proactive leader with 10+ years in sales management, including 5+ years in a senior leadership role
- Track record of consistently achieving or exceeding revenue targets
- Expert in pipeline management, forecasting, and enterprise-level CRM usage
- A builder of high-performance teams who attracts and develops top talent
- Skilled communicator and negotiator with strong business acumen
- Disciplined, data-driven, and capable of managing competing priorities
- Adept at identifying new market opportunities, distribution strategies, and product expansions
- Bachelor’s degree in Business, Marketing, or related field (or equivalent experience)
- Revenue and order growth vs. business plan
- Gross profit performance
- Lead conversion rates (MQL → SQL → close)
- Pipeline health and sales velocity
- Team development and performance outcomes
- Budget and expense management accuracy
You’ll have the autonomy to innovate, build, and lead—while helping shape the future of recreation-focused environments across Canada. This is an opportunity to directly influence brand growth, sales strategy, and customer experience on a national scale.
If this sounds like an opportunity where you could flourish, please APPLY TODAY.
If this role is not for you but you know someone who would be a good fit, please feel free to introduce