Director Sales & Marketing - Spirits

  • Location: Victoria
  • Posting Date: June 18, 2024
  • Job Order ID: 996507
  • Consultant: Jaime Burke
  • Industry: Beverage Alcohol
Our client is an award-winning, local BC distillery founded and operated by international industry veterans. They are currently seeking a Director of Whisky Sales & Marketing responsible for overseeing the sales and marketing of their spirit portfolio to liquor retailers (retail, On Premise, Clubs, etc.) across domestic and international markets.

This position reports directly to the CEO and is a member of the Senior Leadership Team. The position will lead a small sales team and will manage multiple sales agencies, distributors, and contract based whisky ambassadors.

This role offers a base salary (120k target, based on skills & experience), uncapped commission (60k annual target), equity, and full benefits.


Key Responsibilities:
  • Manage sales team (national and international) and recruit/manage a team of Brand Ambassadors (contractors)
  • Recruit and manage relationship with multiple 3rd party sales agencies
  • Drive Revenue Growth with agency partners, sales and ambassadorial team to secure points of distribution while establishing, maintaining, and growing a solid base of retail accounts
  • Analyze and report sales and inventory data, providing input on industry trends to help assure competitive positioning
  • Provide sales support and build brand awareness through events, media and social media
  • Manage off-site inventory levels
  • Participate actively in senior leadership team meetings

Key Qualifications:
  • 5-10 years experience in the spirits industry, ideally in Whisky or brown spirits
  • Strong understanding of beverage alcohol industry, both domestically and internationally
  • Strong sales management experience with proven success growing brands in domestic and international markets
  • Network of international spirits distributor contacts
  • Strong analytical skills
  • Ability to lead, develop and mentor a sales team