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Email Marketing Specialist

  • Location: Vancouver
  • Posting Date: January 11, 2021
  • Job Order ID: 434714
  • Consultant: Trevor Baker
  • Industry: Marketing
Our client is an iconic Vancouver brand with financial service solutions offered across the country. With expansion in their business they are in need of an e-mail marketing specialist to join their Marketing team. Your primary objective will be collaboration with the overall strategy, content, design, and development teams to send out compelling collateral to encourage the repeat usage of their services. This role is a combination of home based and in-office out of a Lower Mainland head office.

Some of what you will do in this role includes:
  • Support email campaigns by developing content marketing strategies, technical recommendations, and list management
  • Drive client strategy and campaign planning by analyzing performance and KPIs
  • Install best practices for list management and deliverability
  • Analyze data and metrics for individual campaigns
  • Provide recommendations for new and existing campaigns including triggers, and automation
  • Build creative, messaging, and content for campaigns using email and automated marketing
  • Create A/B tests for campaign optimization on many devices and platforms
  • Analyze client email list health and segmentation strategy
  • Segment audiences based on predefined attributes and demographic data
  • Measure results and optimize lead nurturing workflows
  • Assist and give recommendations on deliverability issues
  • Serve as the lead on accounts; delegate tasks to support staff and agencies as needed
  • Communicate with the account management team and clients
  • Provide solutions to email marketing questions and concerns
  • Learn other marketing tasks like lead generation, product management, social media, and analytics
  • Assist team with website edits, lead generation reports, and customer support
You should have most of the following in your background to apply:
  • Bachelor's degree
  • 3+ years of marketing experience including email-marketing, deliverability, testing, and automation
  • Knowledge of creative processes and social media marketing
  • Excellent verbal, written, and interpersonal communication skills
  • Strong HTML and CSS skills for responsive email design
  • Knowledge of Adobe Creative Suite
  • Experience with high-level email deployment platforms, Revenue Automation, Acoustics, Silverpop, Marketo, Mailchimp etc.
  • Ability to work with minimal supervision and under deadline pressure
  • Manage many campaigns at once including different segmented messages
  • Data-driven thinking to analyze data through A/B testing and email optimization
  • Experience with self directed work and leverage agency relationships
If this sounds like a role where you could excel, please apply today!
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