← Back to job listings

Field Sales Representative - Cannabis, Okanagan

  • Location: Kelowna
  • Posting Date: April 04, 2025
  • Job Order ID: 1016984
  • Consultant: Jaime Burke
  • Industry: Cannabis / Healthcare
Our client is a a leading Canadian licensed Cannabis producer, focused on producing high-quality, indoor-grown cannabis for adult recreational consumers in Canada. The company specializes in the production and sale of high-quality cannabis products for both the medical and recreational markets, offering a diverse portfolio of brands, catering to a range of consumer preferences. With a focus on research, sustainability, and product development, our client continues to expand its presence in the Canadian and international cannabis markets.

To support this growth, they are seeking a professional and dynamic Field Sales Representative (FSR) based in the Kelowna or Kamloops area. The FSR is responsible for maximizing volume and share and to enhance the company's position for future growth through sales to retail stores in the province. Critical to the success of the role is the management and development of relationships with the retailers responsible for Cannabis distribution.

This role offers a competitive base salary ($65-70k range based on skills and experience), bonus program, car allowance, benefits, and RRSP.

Key Responsibilities:
  • Develop strong, long-term relationships with Cannabis retail teams including budtenders, store managers and inventory managers
  • Achieve sales, distribution and market share objectives
  • Build presentations and use effective selling techniques to introduce products, features and benefits and educate store staff
  • Utilize CRM software to keep accurate records for contact management and use best practices for route planning, call frequency and tracking performance against objective
  • Negotiate and activate merchandising programs for retail partners
  • Keep accurate records on the account, the decision makers and key relationships
  • Make field calls and tracking activities in each account
  • Prepare and submit weekly reporting to management summarizing results against objectives

Key Qualifications:
  • A minimum of 2-3 years of retail/sales experience, cannabis retail experience preferred
  • Bachelors degree, ideally in Commerce, Business/Marketing or Natural Sciences
  • Able to build and maintain lasting relationships with stakeholders
  • Able to effectively communicate key information to all audiences
  • Knowledge of retail and/or wholesale sales principles, methods, practices, and techniques
  • Excellent speaking skills, including presentation experience
  • Ability to coordinate, organize and present product demonstrations and other events
  • High level of proficiency with software packages
  • Valid drivers license required, plus ability to travel throughout assigned territory
Apply for this job