Manager, Direct-to-Consumer Wine Sales - Okanagan

  • Location: Okanagan Valley
  • Posting Date: June 17, 2022
  • Job Order ID: 787967
  • Consultant: Jaime Burke
  • Industry: Beverage Alcohol
In a relatively short time, our client is a BC winery who has developed a reputation as a leading producer of Okanagan organic wines. Entering their next phase of growth and development through the expansion of their winery footprint, our client is seeking a candidate to fulfill a new position - Manager, Direct to Consumer Wine Sales.

The successful candidate will work from the winery office in the Okanagan Valley, report directly to the General Manager, and work closely with all members of the winery team.

Key Responsibilities:
  • Manage and oversee all DTC wine sales, both on-site and through e-commerce channels
  • Develop annual sales plans with case volume and revenue targets per month/quarter.
  • Utilize all available digital assets, which include a member database, email marketing and other digital sales
  • Develop strategic growth plan for club members with monthly/yearly targets
  • Improve retention and satisfaction with club members
  • Work closely with the winemaker on the production of DTC exclusive wines
  • Plan and execute quarterly wine club events on-site and in major cities (eg. Vancouver)
  • Continuously develop and improve production/shipping logistics through DTC channels
Key Qualifications:
  • University degree, ideally in business or commerce
  • Previous experience in a hospitality environment and proven financial acumen
  • Strong analytical ability and ability to articulate successes, challenges and brand needs in written reports
  • The ability to develop and maintain strong relationships with consumers with ability to develop a client base
  • Excel at communications, both verbal and written and social media
  • Proven negotiation and sales skills
  • WSET education / wine knowledge an asset

Compensation includes a highly competitive salary, performance based annual bonus, benefits, cell phone and car allowance.