Marketing Analyst

  • Location: Vancouver
  • Posting Date: February 22, 2021
  • Job Order ID: 435553
  • Consultant: Trevor Baker
  • Industry: Marketing
Marketing Analyst

Our client is a recognized name in the financial services industry. Due to an expansion of their marketing and business intelligence team, we are actively seeking a strong Marketing Analyst to assist in their growth.

Some of the key deliverables of the role are:

  • Select and analyze an array of internal and third-party data sources to find the marketing signal in the noise.
  • Develop and evangelize methods and models for understanding how marketing channels can expand customer awareness, interest, acquisition, monetization, while improving existing analytical methodologies and processes.
  • Analyze the return on marketing strategies, campaigns and other programs and make recommendations for improvement according to findings.
  • Design data visualizations and presentations to tell compelling data stories to influence the business.
  • Produce and maintain interactive dashboards and other automated reporting to inform the business.
  • Identify appropriate metrics and design the right analyses to spot opportunities for new customer acquisition; automate for partners across marketing, finance and sales.
  • Identify gaps and opportunities, collaborating within the marketing team and organization-wide to come up with strategies to improve existing campaigns and create new plans.
  • Lead business analysis and case writing, such as:
  • Market/sub-market overviews and opportunities – competitive landscape
  • Marketing cohort analysis
  • Customer segmentation and cohort analysis
  • Financial modelling
  • Summarize data into insights and clear recommendations.
  • Work with marketing, IT and operations partners to understand their problems, identify those that can be best solved with data, prioritize opportunities based on impact, and provide analysis in ways that will lead to action.
A day in this role might involve:
  • Combination of ability and passion for using marketing data to improve the business.
  • Approach analyses with structured, strategic thinking to develop a plan before digging into data.
  • Strong collaboration skills that allow to excel in matrix team environments.
  • Skill in applying quantitative methodologies such as correlation analysis, regression modeling, cluster analysis, factor analysis to provide marketing insights.
  • Apply analytical thinking to organize and interpret data from marketing channels such as online video, social media, websites, email, and online ad platforms.
  • Programmatically collect, organize, analyze data from web APIs, SEO, SEM
  • Data visualization skills that reveal the meaning in the data using tools like Tableau, R Shiny, Data Studio, Power BI, Looker.

You should have the following in your background to apply:
  • University degree in Mathematics, Statistics, Economics, Quantitative Marketing or equivalent.
  • 2-3 years relevant hands-on analytical experience, preferably in banking/finance, technology, digital marketing or media.
  • Proficiency in R statistical programming (or equivalent) to explore diverse data sets and create descriptive and predictive models.
  • SQL skills including experience querying datasets from multiple sources.
If this sounds like a role where you could excel, please apply today!