Marketing Manager, Beverage Alcohol

  • Location: Vancouver
  • Posting Date: May 25, 2021
  • Job Order ID: 518880
  • Consultant: Jaime Burke
  • Industry: Beverage Alcohol
Our client is a leading independent fine wine agency in Western Canada and
represents a collection of some of the world’s most iconic and sought-after wine brands representing a range of categories and segments.

They are currently seeking a Marketing Manager to join their team based in Vancouver, BC, who is responsible for brand planning and execution of marketing activities for Western Canada.

Key Responsibilities:

Brand & Program Planning/Execution
• Submit quarterly BCLS promotional display applications with supporting pitch presentations
• Develop quarterly brand plans/programs by sales channel
• Conduct post-mortem analysis of marketing promotions to evaluate ROE
• Work closely with Logistics to ensure adequate inventory of program and LTO skus

Competitive Analysis & Market Intelligence
• Review ongoing market trends, competitive activity/spends, and brand performance highlights to identify overall portfolio and brand opportunities
• Identify strategic pricing/discounting opportunities

Marketing General
• 360-degree planning for core brands on an annual basis using our brand calendar template
• Closely monitors sales performance of top of pyramid suppliers; proactive with Brand Managers to recommend promotions to correct negative trends and capitalize on positive ones
• Work closely with the Marketing Coordinator on the development trade specific materials such as sell sheets, shelf talkers, neck tags, backer cards, customer menus, feature cards, etc
• Attend and present at major brands’ quarterly or annual meetings
• Evaluate sponsorship and partnership proposals; propose opportunities to Brand team; executes cross promotional activities
• Plan and execute media drops; foster relationships with Western Canadian media personalities; track reviews and features for all provinces

Key Qualifications:
  • Post-secondary education, ideally in Marketing
  • 5+ years of experience in a consumer goods industry in a marketing position. Past experience working in the Western Canadian wine market preferred.
  • Advanced wine knowledge and a passion for wine is a must. Minimum of WSET level 2 (or equivalent) is required; level 3 preferred.
  • Demonstrated knowledge of trade marketing principles, market analysis and plan development/execution