Marketing Manager - Fashion Apparel

  • Location: Vancouver
  • Posting Date: November 19, 2019
  • Job Order ID: 251455
  • Consultant: Trevor Baker
  • Industry: Marketing
Marketing Manager – Fashion Apparel

Our client is a multi-unit retail organization with stores throughout Western Canada. With the expansion of their business, they are seeking an experienced Marketing Manager to join their organization to lead the marketing team. This is a true leadership role, where your knowledge and experience of the retail apparel market combined with your creative, entrepreneurial and problem solving approach will allow you to open doors, both for your employer and for your future with the company. Reporting to the senior leadership team you will work cross functionally to achieve the targets and goals set out in the annual and long term strategic plan.

Some of what you will do in this role includes:
  • Development of annual and long term marketing plan
  • Developing relationships with 3rd party suppliers and designers
  • Acquire new customers through the creative introduction of the brands
  • Continually refine the brand guidelines and ensure the flawless execution of brand campaigns in traditional, in-store and digital media
  • Be a leader with an opinion on how to ensure excellence from the company’s marketing
  • Train, mentor and develop your team and liaise with Human Resources as required
  • Get creative! Come up with new, exciting ideas and bring them to life
  • Oversee the development of excellent content and creative for campaigns
  • Measure, analyze and refine your programming… make decisions supported with data
  • Be a face of the brand and be in front of the media when needed
In order to apply, you should have most of the following in your background:
  • Current and interested in fashion, trends, colours, styles and higher end consumer habits
  • Be a fan of great copy and have a good sense of humour
  • Post-Secondary education
  • 5+ years experience in marketing, with experience in multi-unit retail
  • Proficient in MS Office as well as strong digital skills in Adobe CS, Analytics packages (eg: Google Analytics), WordPress
  • Experience defining target market and building strong plans to communicate with them
  • Strong digital marketing fundamentals
  • Good track record of results and action orientation – you have a great sense of initiative and accountability for what you commit to
  • Exceptional written and verbal skills
  • Strong cross functionally, you are a diplomat and can eloquently, passionately and succinctly state your case and make a compelling argument
  • Comfort speaking in front of an audience and attentive to your professional image
Next Steps:

If this sounds like a role where you could excel, please apply today! All applications are in confidence with MacDonald Search Group. Please note you must be legally able to work in Canada to apply.