Marketing Manager - Wellness Products

  • Location: Vancouver
  • Posting Date: January 12, 2021
  • Job Order ID: 424612
  • Consultant: Trevor Baker
  • Industry: Marketing
Marketing Manager - Premium Wellness Products

If you see yourself in a strategic marketing leadership role with a fast growing, mission driven, premium wellness products company, then this is the position for you! With an amazing product portfolio, excellent company culture and mission, and very big plans for the future, our client needs a Marketing Manager to lead their company growth through excellence in Brand Management, E-Commerce, Digital Marketing and Trade Marketing.

This position is based out of a funky Yaletown office, reports directly to the President and CEO and will be tasked with growing this company 10x over the next five years.

The successful candidate for this role will achieve excellence in the following areas:
  • Creation and implementation of the annual marketing plan and serving as brand steward to accurately represent brand in all channels
  • Manage and track all communications KPI's and inform on competitive activity
  • Manage online brand experience across all digital media and social
  • Ensure effective online presence in an ecommerce environment
  • Ensure excellence in SEO and leverage relationships with designers, partner agencies and influencers to drive performance
  • Manage the merchandising of the online and real life brand presence
  • Effectively deploy strategies to ensure an effective digital marketing presence and coach, mentor and develop your team in this area
  • Deliver outstanding Trade Marketing support to key retail partners through sampling programs, tradeshows, and virtual events
  • Manage a multi-million dollar marketing budget with effective tracking and budget controls
  • Develop sales support collateral, in-store signage etc
In order to apply you should have most of the following in your background:
  • Bachelor's or better with focus on marketing or equivalent experience
  • Experience marketing aspirational, lifestyle brands
  • Experience with Direct to Consumer and Consumer Product Marketing
  • Strong attention to detail and analytics such as IRI and Nielsen, but with a creative streak and ability to bring content to life
  • Excellence in communication, can manage a room effectively and get a compelling point across
  • The idea of building something gets you excited and motivates you
  • Health and Wellness need to be central to your personal identity
  • Currently residing in Vancouver (or can relocate) and legally able to work in Canada
If this sounds like an opportunity where you could excel, please apply today!