Regional Marketing Manager

  • Location: Toronto
  • Posting Date: October 25, 2019
  • Job Order ID: 221176.1
  • Consultant: Victor Tamm
  • Industry: Beverage Alcohol
Regional Marketing Manager (RMM) – Premium Spirits

Essential Duties and Responsibilities:

The RMM will report to the ON VP Sales and will work closely with the Client's National Brand Manager and Market Directors. The position requires frequent evening work in addition to the normal daytime related job functions which are split between both in and out of the office requirements. A moderate level of domestic and international travel is also incumbent with this position.

  • Develop the provincial marketing plans for Ontario for all Premium spirit brands consistent with the guidelines provided by the National/International Brand Marketing, complete monthly status reports, provide market updates as required;
  • Liaise with the Sales Manager and the Man/Sask sales team and champion the demand and supply forecasts and Latest Estimate (LE’s) for Premium spirit brands, pricing recommendations and implementation strategies with the sales team;
  • Define the core portfolio spirit brands strategic account lists for on-premises, retail, and boutique accounts with the sales team and ensure that quarterly updates of listing status are maintained;
  • Determine with the sales team the required input resources to be allocated to core and targeted on and off premises accounts and track spending plans versus planned objectives;
  • Implement and measure the effectiveness of regional PR, marketing activities, and event strategies that reflect National brand orientations;
  • Responsible for the overall Advertising and Promotion (A&P) budget for Premium spirits brand spending in the region, ensuring the proper monitoring of all A&P spends and corrective actions when required;
  • Responsible for product knowledge and training of their provincial sales team, accounts, targeted high-net worth-individual groups, or other clients of the portfolio of brands.
Job Requirements:
  • Bachelor degree or higher, Marketing & Business majors preferred, or 3 or more years job experience directly relevant to the industry.
  • English language skills a must; Bilingual French, an asset.
  • Strong presentation and negotiating skills for diverse audiences;
  • Proven analytical skills and experience in managing major budgets and large scale marketing projects;
  • A flair for creative thinking and innovation in developing brand or customer business solutions;
  • Established trade contacts both on and off premises are a plus;
  • Valid Canadian Passport
  • Valid Driver’s License
Benefits

Car allowance, medical, dental, and other benefits after a qualifying period. Competitive salary commensurate with demonstrated performance, experience and existing trade relationships, plus performance bonus.