Regional Sales Strategy Manager - West, Beverage Alcohol

  • Location: Vancouver
  • Posting Date: May 17, 2023
  • Job Order ID: 956781
  • Consultant: Jaime Burke
  • Industry: Beverage Alcohol
Our client is Canada’s largest and most enjoyed wine company who puts the consumer at the center of everything they do...and they're looking for people who do the same!

Reporting to the Director of Sales Strategy & Category Management, the Regional Sales Strategy Manager - West will lead the collaborative development of channel and customer strategies for the West market. The Sales Strategy Manager will drive key growth initiatives by developing category and customer stories that leverage retail, shopper and consumer data to display strong opportunities for our key customers as well as elevate presence & impact across the BCL, Grocery and Private stores in the West.

This role offers:
  • Competitive salary
  • Annual bonus
  • Hybrid work structure
  • 4 weeks vacation
  • Benefits and Pension Plan
  • Product Allowances & Safe Ride Home Program
  • An organization that cares about Corporate Social Responsibility
  • Tuition reimbursement
  • Training & Development Programs
  • An opportunity to learn about the world of wine
Key Responsibilities:
  • Drive Category Growth through the development of Channel and Customer Strategies that deliver on commercial objectives and priorities as well as our customer strategies
  • Sales Strategy owner and gatekeeper: in collaboration with sales and revenue management teams, define and track the execution of our key strategies, merchandising, assortment (listings) and distribution that will deliver on yearly Net Sales and EBIT regional targets
  • Own the business review routines and deliverables providing insights and creating action plans as needed to deliver business objectives. Identify market trend, competition impact and white space analysis
  • Sales Execution Support – Develop and implement tools and processes to help unlock and unleash the full potential of our selling organization
  • Support the innovation process working cross-functionally with marketing and innovation to identify size of the price opportunities, go to market strategy and execution performance tracking
  • Commercial Planning – lead for sales. Deliver key insights that will enable the internal teams to develop strategies and tactics in accordance with our regional/channel and customer realities and strategies.
Key Qualifications:
  • University Degree, ideally in business or commerce
  • 8+ years CPG Experience in analytics roles with a preference for candidates with Sales Strategy / Category Development experience
  • Strong business analytics skills and able to develop key insights and action plans
  • Strong communication skills both written and verbally with emphasis on being comfortable building and delivering effective PowerPoint presentations
  • Must enjoy working in systems and analysing data with solid working knowledge of Nielsen tools, Excel and Power BI