Senior Brand Manager

  • Location: Vancouver
  • Posting Date: April 23, 2021
  • Job Order ID: 515680
  • Consultant: Trevor Baker
  • Industry: Marketing
Senior Brand Manager

Our client is a manufacturer of controlled beverage products sold in the United States with plans to launch in Canada and the EU. Due to incredible growth of the products, our client is expanding their marketing team to include a Senior Brand Manager. If you are a seasoned Consumer Product, Beverage, Tobacco or Cannabis marketing leader looking to drive a brand in a new to market category with an industry leader, then this is the one for you.

Some of what you will do in this role includes:
  • Responsible for leading the brand building and innovation pipeline for the product
  • Maintain financial accountability for the brand's performance
  • Ensure a positive and productive public image and build out a public relations plan to drive sales
  • Leverage agency partnerships to come up with new and creative ways to position products while staying inside the regulatory lines
  • Own the development of the strategic brand plan to drive case volume, profit and market share, including managing A&P and trade spending
  • Develop and manage all brand building, advertising, social media and promotional plans including sampling, in-store promotions, events and large-scale sponsorships, where allowed
  • Work collaboratively with the CMO to ensure successful product lifecycle management
  • Lead brand building and innovation projects end-to-end, from conception to launch
  • Manage ATL and BTL initiatives
  • Develop and implement channel strategies, including pricing
  • Build compelling, simple-to-execute sales presentations with solid metrics to support initiatives
  • Build and launch effective sales tools to enable field sales to generate consumer pull
  • Work cross functionally to get things done
You should have the following in your background to apply:
  • Post secondary education
  • 5+ years experience in marketing of CPG, Bev/Alc, Tobacco or Cannabis
  • Entrepreneurial can do attitude
  • Financial literacy
  • Creative, innovative and collaborative
  • Ability to speak your mind, be persuasive and stand up for what you believe in
If this sounds like a role where you could excel, apply today!