Senior Brand Manager - Consumer Food Products

  • Location: Vancouver
  • Posting Date: November 15, 2019
  • Job Order ID: 237689
  • Consultant: Trevor Baker
  • Industry: Marketing

Our client is a leader in the healthy plant proteins category. Innovating delicious products and dedicated to their quality and goodness commitments, this highly ethical and privately owned organization is seeking a strong Senior Brand Product Manager to assist in developing a sustainable short and long term product / packaging innovation pipeline, creating and developing annual innovation plans as well as managing projects through the stage gate process. This role reports to the Vice President of Marketing and will also be a key project lead on company initiatives going forward. If you have a passion for healthy food products and a background in marketing and project management, then this could be the role for you.

Some of what you will do in this role includes:
  • Lead and develop annually strategic innovation plan that incorporates 2-3 year pipeline to present to senior management and key stakeholders.
  • Lead and own the product stage-gate process with continuously improving process to drive efficiencies.
  • Manage and lead execution of projects and timelines to meet deadlines and customer requirements through development stage to commercialization.
  • Work with R and D developer on the development and testing of new products, line extensions, reformulations and product enhancements following the stage gate process with clear metrics and cross-functional involvement.
  • Manage and lead SKU rationalization analysis and provide recommendations for all branded and private label portfolios.
  • Work with Marketing Team to define innovation strategies for each brand and align on innovation projects based on consumer insights and trends.
  • Analyze qualitative and quantitative research and apply it to market opportunities, brand gaps, and commercial priorities in order to develop innovative consumer focused concepts.
  • Lead ideation, concept development and feasibility analysis to prioritize high to low potential opportunities.
  • Analyze, evaluate and improve the performance of innovation projects pre and post 12 months launch and apply to future projects.
  • Manage one Junior Product Manager, providing coaching reviewing performance and providing feedback, determining training and development needs, and providing work direction, coaching and mentoring.
In order to apply you should have most of the following in your background:
  • 5+ years’ experience in product and packaging project management with a demonstrable track record and progressive supervisory experience
  • 2-3 years’ experience working on consumer brands in the food industry, new product and packaging development
  • Demonstrated leadership and project management skills and good initiative.
  • Ability to team build, to coach and teach others
  • Strong interpersonal and communication skills; written, verbal and presentation.
  • Good multi-tasking, prioritizing, analytic and problem solving skills
  • Working knowledge of the Canadian & USA Food & Drug Regulations, labeling laws and regulations, nutritional regulations and organic requirements
  • Strong teamwork skills
  • High functionality in MS Office environment
If this sounds like a role where you could excel, please apply today. Thank you for your interest!