Senior Director, Strategic Enrollment Management

  • Location: Vancouver
  • Posting Date: March 02, 2023
  • Job Order ID: 906915
  • Consultant: Eric Floyd
  • Industry: Education
MacDonald Search Group is proud to partner with a prominent not for profit university based in downtown Vancouver in their search for a Senior Director, Strategic Enrollment Management. Reporting to the Campus Executive, this new key person will work in collaboration with Senior Leadership to formulate strategic planning and the highest-level operational objectives for admissions and recruitment areas.

What you will be doing:
  • Develop, implement lead, and evaluate a comprehensive campus wide strategic Enrollment Management plan to reach enrollment goals for student recruitment and retention through strategies and initiatives for both domestic and international markets.
  • Monitor external competitive and market trends to support evidence-based decision making and best practices
  • Develop and implement a comprehensive brand development strategy for the Vancouver Campus and its programs.
  • Assumes a lead role in the development of campus recruiting, admissions, and retention goals and strategies related to all phases of policies, operations, and targets.
  • Provides day to day supervision and direction of the Admissions and Marketing and Recruitment departments
  • Ensure effective integration of the recruiting and admissions functions
  • Develops staff through supportive and mentoring leadership.
  • Determines allocation of staff resources for recruitment, sets broad polices and guidelines regarding recruitment activities and outreach, and adjusts as required due to time and budgetary restraints.
  • With the support of the Vice President, Enrollment Management, works collaboratively with academic departments/schools to ensure compliance with school policy and leading practices.
  • Work alongside Deans, Directors, and Vancouver Campus leadership to achieve campus and program level recruitment goals.
  • Manages and evaluates effectiveness of Marketing and Recruitment publications and other communications materials for prospective and admitted students.
  • Determines overall budget for admissions and recruitment teams; reviews and approves financial proposals from direct reporting leaders; has significant fiscal responsibilities that require frequent interaction with executive leaders.
  • Stays up to date on new admissions and recruitment opportunities
Who you are:
  • Bachelor's degree required in higher education student affairs, business, public policy, or related field. Master’s degree preferred.
  • 7 years of experience preferred in higher education administration in an area related to admissions, recruitment, and/or enrollment management.
  • Must have demonstrated experience managing complex business processes and operations, plus a minimum of 5-7 years managing and supervising professional and support staff.
  • Proficient communication skills required; Ability to effectively represent the University with external constituents.
  • Must possess effective leadership and team building skills
  • Ability to drive multiple projects to successful completion.
  • Ability to interprets provincial, and institutional rules and regulations.
The successful candidate will be rewarded with a generous compensation and benefits package. If you would like to take the next step, please forward your resume ASAP!