Territory Manager-Toronto

  • Location: Toronto
  • Posting Date: March 07, 2019
  • Job Order ID: 216562
  • Consultant: Stuart Calvert
  • Industry: Cannabis / Healthcare
Territory Sales Manager – Toronto, ON
Our client is one of the leading cannabis companies in Canada. They pride themselves on a quality product, professional service and motivating work culture.


Executive Summary:

Responsible for maximizing volume and share and to enhance the company’s position for future growth through sales to retail chains and independent accounts in the territory. The Territory Sales Manager will be responsible for achievement of sales volume, maximizing inventory turns and educating retailers and consumers from their territory. Critical to the success of the role is the management and development of relationships with the retailers responsible for Cannabis distribution to ensure corporate objectives are achieved.
The Territory Sales Manager will report directly to the VP Sales.


Basic Functions:

  • Develop strong, long-term relationships with independent retail account personnel.
  • Achieve sales, distribution and market share objectives in the territory.
  • Build presentations and use effective selling techniques to introduce products, features and benefits and educate store staff.
  • Organize and lead cluster training educational seminars with retail partners.
  • Act as brand ambassador to store staff and consumers to increase brand awareness
  • Utilize CRM software to keep accurate records for contact management and use best practices for route planning, call frequency and tracking performance against the objective.
  • Use CRM and other available data to analyse own, competitor and market results and employ fact-based selling techniques with independent retail accounts.
  • Leverage marketing presentations and tools, and use effective selling techniques to introduce products, features and benefits and educate store staff.
  • Negotiate and activate merchandising programs for retail partners.
  • Participate in provincial trade shows.
  • Manage independent retail account expectations regarding inventory.
  • Communicate inventory requirements or any watch-outs to the VP Sales.
  • Responsible to VP Sales for activities and results in the territory.
  • Works closely with Sales – Demand Planning – Marketing – Customers - Consumers.

Job Functions:
  • -Manage relationships with independent retail accounts
  • - Train and educate the retail staff personnel
  • - Achieve sales and distribution targets
  • - Increase brand awareness and visibility
  • - Keep accurate records on the account, the decision makers and key relationships
  • - Set up and manage cluster-training sessions with independent retail accounts
  • - Make field calls and tracking activities in each account
  • Prepare and submit weekly reporting to management summarizing results against objectives
  • - Gather, analyze and validate data
  • - Track and report on inventory (own and competitive)
  • - Review competitive education, merchandising, promotional activity and sales
  • - Report on retailers as applicable
  • - Monitor and track performance to objectives
  • - Analyze sales activities, market conditions and competitive pricing
  • - Review available competitive data and utilize to company advantage
  • - Make recommendations and update VP Sales on local activity in the space
  • - Make decisions and formulate sales strategies to improve company position in independent retail accounts
  • -Manage promotional expenses for the territory
  • -Work with the VP Sales to ensure best practices are utilized and all engagement activities are within the company and provincial guidelines

Required Education / Experience / Specific Job-related Skills
Years of Experience: A minimum of 5 years of Territory Sales Management, Brand Ambassador or Brand Education/Training experience in the industry with preference given to those from heavily regulated industries like beverage alcohol, tobacco and pharma.
Education/Training: University-Commerce, Business or Marketing or Natural Sciences
Licenses/Certificates: Drivers license required.

The successful candidate will receive competitive compensation and benefits package and will be joining a successful and growing organization with a team that enjoys working together every day. Interested candidates are asked to submit their resumes ASAP!