Trade Marketing Manager - Imported Food Products
- Location: Vancouver
- Posting Date: March 25, 2021
- Job Order ID: 429498
- Consultant: Trevor Baker
- Industry: Marketing
Our client is seeking a strong Trade Marketing Manager to handle all of their marketing needs for their range of imported food products. In order to be successful in this role, you will need to be bilingual in both English and either Cantonese or Mandarin.
Some of what you will do in this role includes:
- Develops and executes marketing plans and programs, both short and long range, to ensure sales growth, gains in market share and growth in profitability.
- Researches, analyzes, and monitors financial, technological, and demographic factors so that market opportunities may be capitalized on and the effects of competitive activity may be minimized.
- Assists in the planning and implementation of the company’s advertising and promotion activities for the channels including print, direct mail, FSIs, house drops and other advertising and promotion vehicles.
- Coordinates promotional activities with distributors and brokers and sales team members.
- Processes credit notes and payments for promotional activities.
- Develops and recommends pricing strategy for the company.
- Manage and coordinate trade and distributor show support including logistics for the booth, sales materials, products, personnel, sampling programs, etc. (including the Fancy Food Show).
- Assists with the analysis and reporting of research from syndicated (AC Nielsen), custom and third party sources.
- Provide support to the sales team for presentations, samples, sell sheets, Point of Purchase materials, in-store demonstrations, recipe books and cards
- Analyze and report on competitors
- Manage, track and issue purchase orders
- Manage the advertising and promotion activities and budget
- Lead NPD process including initiating and controlling various systems, such as NPD, TP Simulation and PCRS, developing label artwork, and controlling MOFs, etc.
- Evaluates market reaction to advertising programs, merchandising policy, and product packaging and formulation to ensure the timely adjustment of marketing strategy and plans to meet changing market and competitive conditions.
- Post Secondary Education
- Three years Marketing experience in CPG or Food Service
- Ability to speak Mandarin or Cantonese required
- Excellent written skills and ability to compose in English or Chinese
- Strong analytical skills
- Experience in all standard business software, SAP experience an asset
- Strong analytical mindset
- Creative at problems solving