Vice President, Western Canada

  • Location: Vancouver
  • Posting Date: October 06, 2020
  • Job Order ID: 422458
  • Consultant: Jaime Burke
  • Industry: Beverage Alcohol
Our client is a leading national sales & marketing agency in the beverage alcohol industry and is currently seeking a Vice President to lead its Western Canadian operations.

Based in Vancouver, BC, and reporting into the President, this role will be responsible for the strategic planning, implementation and execution of all commercial activity in sales, marketing, logistics, and personnel operations in BC, AB, MAN, SASK, and Yukon.

Key Responsibilities:
  • Develop a strategic growth plan for each province by channel
  • Coach, develop and mentor team
  • Develop new business through existing brands or acquisitions
  • Compiles sales or marketing trends & reports to President
  • Build and maintain excellent relationships with provincial liquor boards, suppliers, and media
  • Participate and assists in all aspects of marketing, sales, planning, forecasts, advertising & POS materials
  • Manage & operate all aspects of business with a cost-conscious approach to contain costs and increase company’s profitability
Key Qualifications:
  • 8-10 years working experience in beverage alcohol industry at the Director or VP level
  • University Degree in Commerce, Marketing, Finance, or Business Management
  • Budgetary management experience with expertise in business software including advanced Excel capability and BI analytics
  • Formal wine education, advanced level preferred
  • Proficiency in a 2nd or 3rd language (French, Italian, Spanish) would be an asset in this position