Wine Club Manager, Okanagan Valley

  • Location: Okanagan Valley
  • Posting Date: January 06, 2021
  • Job Order ID: 428835
  • Consultant: Jaime Burke
  • Industry: Beverage Alcohol
Our client is a highly anticipated, iconic new winery located in British Columbia’s Southern Okanagan Valley, and they are currently looking for a passionate wine marketer to build Canada’s most exclusive, engaging, and successful Wine Club.

Based at the winery in Oliver, BC, and reporting to the Director of Sales & Marketing, the primary objectives of this role will be to:
  • Define and execute a membership plan with the objective of attaining aggressive membership growth for wine club offering, with direction from the Sales and Marketing Director
  • Develop strategies and programs to share wine portfolio with target consumers nationwide
  • Build relationships that create an engaged community of supporters creating an increased demand for access to limited production wines through membership
  • Design programs that offer loyalty benefits, leading to member retention and reduced attrition
  • Increase club memberships to meet club membership and sales goals at all tiers

Key Qualifications:
  • Bachelor’s degree in Business or Commerce, ideally focused on marketing
  • 3-5 years progressive experience in sales, marketing, or retail at a luxury brand, a premium wine brand is preferred
  • Proven track record of building and executing membership/loyalty-based sales plans; experience in DTC sales or Wine Club management is preferred
  • Completion of WSET level 2 or equivalent with a passion for BC wine
  • Demonstrated ability to leverage data to inform decision making
  • Impeccable verbal and written communication skills
  • Excellent organizational skills including the ability to set goals and manage projects, prioritize, and see initiatives through