Wine Club Manager, Okanagan Valley
- Location: Okanagan Valley
- Posting Date: January 06, 2021
- Job Order ID: 428835
- Consultant: Jaime Burke
- Industry: Beverage Alcohol
Based at the winery in Oliver, BC, and reporting to the Director of Sales & Marketing, the primary objectives of this role will be to:
- Define and execute a membership plan with the objective of attaining aggressive membership growth for wine club offering, with direction from the Sales and Marketing Director
- Develop strategies and programs to share wine portfolio with target consumers nationwide
- Build relationships that create an engaged community of supporters creating an increased demand for access to limited production wines through membership
- Design programs that offer loyalty benefits, leading to member retention and reduced attrition
- Increase club memberships to meet club membership and sales goals at all tiers
Key Qualifications:
- Bachelor’s degree in Business or Commerce, ideally focused on marketing
- 3-5 years progressive experience in sales, marketing, or retail at a luxury brand, a premium wine brand is preferred
- Proven track record of building and executing membership/loyalty-based sales plans; experience in DTC sales or Wine Club management is preferred
- Completion of WSET level 2 or equivalent with a passion for BC wine
- Demonstrated ability to leverage data to inform decision making
- Impeccable verbal and written communication skills
- Excellent organizational skills including the ability to set goals and manage projects, prioritize, and see initiatives through