Trevor Baker

Bio

Trevor Baker | Vice President, Operations | MacDonald Search Group

With over 25 years of experience in executive leadership, sales, and marketing, Trevor Baker is a trusted executive recruiter and certified coach specializing in building high-performing teams across consumer packaged goods (CPG), beverage, hospitality, and professional services industries.

Senior Leadership Recruitment Across North America

As Vice President of Operations at MacDonald Search Group (MSG), Trevor oversees operations throughout North America, driving the firm's national growth strategy as part of the Senior Leadership Team alongside Paul Cannon. He leads senior-level Human Resources executive searches and C-suite leadership recruitment, with deep expertise in HR leadership roles and consumer goods industries.

Trevor mentors recruiters across MSG's North American operations, ensuring clients receive strategic, results-driven executive search services that align with their organizational culture and business objectives.

Credentials & Expertise

• Certified Coach (ACC) – University of British Columbia
• Certified Professional in Human Resources (CPHR)
• 10+ years at General Manager level in corporate leadership
• Specialization: Senior HR leadership search, executive recruitment in consumer goods, and organizational effectiveness

Recruitment Philosophy

Trevor's approach centers on trust, transparency, and strategic alignment—matching leadership vision with organizational culture to create lasting, impactful placements for both HR executives and consumer packaged goods leaders.

Thought Leadership

Featured podcast guest on topics including executive recruitment, leadership development, sales strategy, and marketing excellence. Active community volunteer serving on multiple boards.

Trevor can be reached by email at trevor@macdonaldsearchgroup.com

Trevor provides consultative support the team in the following industry verticals:

CONSUMER PACKAGED GOODS / BEVERAGE ALCOHOL / CANNABIS / RETAIL / HOSPITALITY

Sales, Key Account Management, Sales Management, Category Management, Analysts, Trade Marketing, Brand & Product Management, Marketing Management, Executive Level, Private Clubs, Executive Chefs, Hospitality Executives

HUMAN RESOURCES

CHRO, CEO, VPHR, Director of Human Resources

MARKETING

Coordinators, Assistant Brand/Product Managers, Brand/Product Managers, Public Relations, Communications, Advertising, E-Commerce, Digital, Marketing Research, Marketing Management

LIFE SCIENCES – PHARMACEUTICALS, MEDICAL DEVICES, DENTAL, ANIMAL HEALTH

Sales, Specialty Reps, Sales Management, Market Access, Government Affairs, Clinical, Regulatory, CHE/CME, Product Management & Marketing